Media advert
Last shot is a CU of bottle on the ground to the right, with large logo to lest, and beneath the slogan "Rush a burst of adrenaline ". This image then shatters into lots of pieces and flies towards you - transition which adds a great modern street style affect and leaves you thinking the brand is retro, trendy and 'cool'. The desired feel we were hoping for was liveliness, outrageous, energetic and full of attitude. The actors represent the youth of today, in terms of their dress code (popular culture) and gesture code, which is with attitude. The location we chose was a local park where youths are known to 'hang out'. To add to this desired feel, several transitions were used to blend the stills together and create an exciting, fast, energetic effect.
The slogan at the end of the advert anchors the stills and clears up any misunderstanding, and leaves a lasting impression of the drink in your mind. The soundtracks go with the images but the rhythm and pace is a bit random and the timing for the images is slightly off. The sound fx and voice over at the end of the advert adds to the overall style, making it seem more like an advert. Evaluation After completing our advert, we conducted our post-production. We created a storyboard, accurately drawing and colouring in the key shots/frame of the advert, we held an audience focus group so that we can evaluate from more perspectives, we had a one to one questioning and we compared our advert to a real media advert.
After looking at the audience questionnaires I found a trend in responses, most of our audience said that it only targeted boys, and also the storyline was hard to follow because of the fast moving images. But most of the audience questionnaires we gathered were positive and they were able to identify the product, what type of media it was and they would remember it as it was well anchored.
Comparing the advert to real television adverts, we found it was quite positive. The pace, rhythm and interest matched quite well or was similar to ones on T.V. I think that our advert will sell and be accepted to be broadcasted on popular youth channels such as MTV, Q, E4, Nickelodeon and channel 4. I achieved what aimed for and we worked well together. The SFX, transitions, filters, images and sound fitted reasonably well together meeting the brief. But I can see that the advert is targeted more towards males, as the advert contains no females and this should be changed, so this part of the brief has not been met. From this production I have learnt many media skills e.g. editing and photography, and I have had an excellent time doing it.
Semantics looks at how the meaning is constructed interpreted, clarified, obscured, illustrated, simply negotiated and paraphrased. (Semantics lecture notes 2007) The website Answers defines semantics as study of meaning, one of the major areas of linguistic study. Linguists have approached it in a variety of ways. Members of the school of interpretive semantics study the structures of language independent of their conditions of use. In contrast, the advocates of generative semantics insist that the meaning of sentences is a function of their use. Still another group maintains that semantics will not advance until theorists take into account the psychological questions of how people form concepts and how these relate to word meanings. (www.answers.co.uk)
Advertising is seen as form of promotion. Advertising has long been viewed as methods of mass promotions where a single message that can reach a large number of people. Advertising is about selling to the target audience and making an impact on the audience. Pleading its case through the strongest, most persuasive means, advertising informs, entertains and sells. Occasionally, it even inspires. If advertising is about selling, then persuasion is how we get there. Consumers are not persuaded by illogical or irrational promises and can see through ill-conceived ideas. In t oday's advertising world, around 80 percent of new products that are launched fail. The reason maybe for this is because those marketers do not deliver the quality of the product as shown in their adverts.
The slogan at the end of the advert anchors the stills and clears up any misunderstanding, and leaves a lasting impression of the drink in your mind. The soundtracks go with the images but the rhythm and pace is a bit random and the timing for the images is slightly off. The sound fx and voice over at the end of the advert adds to the overall style, making it seem more like an advert. Evaluation After completing our advert, we conducted our post-production. We created a storyboard, accurately drawing and colouring in the key shots/frame of the advert, we held an audience focus group so that we can evaluate from more perspectives, we had a one to one questioning and we compared our advert to a real media advert.
After looking at the audience questionnaires I found a trend in responses, most of our audience said that it only targeted boys, and also the storyline was hard to follow because of the fast moving images. But most of the audience questionnaires we gathered were positive and they were able to identify the product, what type of media it was and they would remember it as it was well anchored.
Comparing the advert to real television adverts, we found it was quite positive. The pace, rhythm and interest matched quite well or was similar to ones on T.V. I think that our advert will sell and be accepted to be broadcasted on popular youth channels such as MTV, Q, E4, Nickelodeon and channel 4. I achieved what aimed for and we worked well together. The SFX, transitions, filters, images and sound fitted reasonably well together meeting the brief. But I can see that the advert is targeted more towards males, as the advert contains no females and this should be changed, so this part of the brief has not been met. From this production I have learnt many media skills e.g. editing and photography, and I have had an excellent time doing it.
Semantics looks at how the meaning is constructed interpreted, clarified, obscured, illustrated, simply negotiated and paraphrased. (Semantics lecture notes 2007) The website Answers defines semantics as study of meaning, one of the major areas of linguistic study. Linguists have approached it in a variety of ways. Members of the school of interpretive semantics study the structures of language independent of their conditions of use. In contrast, the advocates of generative semantics insist that the meaning of sentences is a function of their use. Still another group maintains that semantics will not advance until theorists take into account the psychological questions of how people form concepts and how these relate to word meanings. (www.answers.co.uk)
Advertising is seen as form of promotion. Advertising has long been viewed as methods of mass promotions where a single message that can reach a large number of people. Advertising is about selling to the target audience and making an impact on the audience. Pleading its case through the strongest, most persuasive means, advertising informs, entertains and sells. Occasionally, it even inspires. If advertising is about selling, then persuasion is how we get there. Consumers are not persuaded by illogical or irrational promises and can see through ill-conceived ideas. In t oday's advertising world, around 80 percent of new products that are launched fail. The reason maybe for this is because those marketers do not deliver the quality of the product as shown in their adverts.
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