Media advert
Last shot is a CU of bottle on the ground to the right, with large logo to lest, and beneath the slogan "Rush a burst of adrenaline ". This image then shatters into lots of pieces and flies towards you - transition which adds a great modern street style affect and leaves you thinking the brand is retro, trendy and 'cool'. The desired feel we were hoping for was liveliness, outrageous, energetic and full of attitude. The actors represent the youth of today, in terms of their dress code (popular culture) and gesture code, which is with attitude. The location we chose was a local park where youths are known to 'hang out'. To add to this desired feel, several transitions were used to blend the stills together and create an exciting, fast, energetic effect.